→ A symbol and identity system for a non-profit organization, extended from a symbol to create formal and conceptual unification of applications
→ To address issues of global literacy, I created the Adventurers Book Club, a fictional non-profit focused on promoting youth literacy programs in underserved communities. I created a dynamic and playful logo that simultaneously appeals to donors and children. The brand, based on literature-themed symbols, spans a range of applications including business cards, letterhead and envelopes, welcome packets with membership cards, stickers and 3D paper activities.
