→ A visual identity system for a corporation, applied to supporting collateral
→ Inspired by Amtrak, the passenger train company, I created an imagined rail brand for the next generation of travelers: Resa Rail. Pulling influences from modern Scandinavian design and the natural landscapes along the train routes, I developed an identity system reflecting the adventurous and friendly spirit of the brand. The system spans multiple print applications including brand guidelines, a company profile and an annual report. To reach the brand's millennial audience, a digital ticketing system for desktop and mobile was developed.
LOGO DESIGN PROCESS
